Online store selling health-care products and lifestyle accessories for the elderly
At Ezizio Ventures, we strive to create an eCommerce platform for the elderly and senior citizens, where they can purchase what they need for their daily needs, healthcare items and lifestyle items. There was a wide range of products available, all of which were designed to be of assistance to the elderly."Growing old is a bliss" is correctly stated in their mission statement, which targets the older generation that is still energetic and does not wish to rely on others.
What were our challenges?
An older and senior-oriented platform was to be designed to sell products. There was a wide range of goods, including health care items and daily necessities. Due to the products' intended use by aging adults, we devised a solution that could be used by them efficiently. The website made it very easy for elderly people to find products they need.Additionally, based on the targeted buyers, we streamlined the overall purchase process to ensure quick checkout.
The solutions that we offer
At the start of the project, the center of focus was the front-end design, which targeted older people. There were static banners on the home page of the website that customers could read easily, and they could quickly find the relevant category by clicking on the banners. Our website also featured large product icons and bold fonts that made it easy for our here target audience to read and understand.Buyers were able to complete their transactions quickly because the website's navigation was easy to understand and the checkout process was quick.